Retail: Portobello, Regional Local + Global Partnership

Retail: Portobello, Regional Local + Global Partnership

By Shea Parton & Ewen Brown

Photos by Garbstore

We are privileged to release the Apolis + The Garbstore Portobello Market Bag, exclusively sold at The Garbstore in Notting Hill near Portobello Market in London, England. This is our 26th Local + Global project, connecting regional retailers with our global advocacy and helping to create consistent employment for artisans in rural Bangladesh.

The Garbstore is located in Notting Hill, one of the world’s most famous neighborhoods. The neighborhood is centered on the market on Portobello Road, which sees thousands of visitors pass through its streets every day. It’s a unique market for London and it changes daily. The market serves as a food market during the week featuring food from traders who have served the market for many years rather than mere gentrified organic selections. During the weekend, the scope of the market increases in size and Fridays see the market transform into one of Europe’s largest vintage markets. The market covers all aspects of vintage clothing and is affordable enough for tourists, yet still filled with treats for serious collectors. Friday mornings are the true highlight of the market’s week, with many of the world’s buyers and creatives up early with coffee in hand to find that special piece. Notting Hill, which is bound by Kensington Church Street to the south and Clarendon Cross to the west, is also regarded as a family area because of its communal gardens. In the 1800’s a social experiment was undertaken to see how Londoners would cope with communal garden life and the experiment was clearly a success because the neighborhood is now home to capital’s most desirable properties.

The owners of The Garbstore, Ian and Emily Dyson Paley, chose Notting Hill because they wanted to provide a complete collection for local residents including Home, Kids, Men’s, and Women’s. Also, the Portobello Market allows them to the share vintage finds from travels abroad. These unique items fit in with the international spirit of the neighborhood characterized by long-standing West Indian and Jamaican influences. It is this commitment to both the local and global community that makes The Garbstore a perfect partner for our Local + Global project. We are also excited to announce this partnership during the Summer Olympics when the eyes of the world are fixed on this tightly knit, yet globally significant city.

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